Video or Text Blogging – which one should you use?

Over the past few years there has been an increasing interest in video blogging. Creating a video blog can have huge advantages over more traditional text-based blogging therefore there is little wonder that video blogging is catching on and has become a global phenomenon. Video blogs are an effective way to grab the attention of [...]

Apple iPad 2 (32GB with 3G + Wi-Fi, Black)

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Apple iPad 2 (32GB with 3G & Wi-Fi. Black) This is the updated version of Apple's awesome device that leads the way in the tablet computer category. The iPad2 runs on a dual-core processor, has much faster graphics and has two cameras, all contained in a much smaller, more compact and lighter body. However, it [...]

What’s with the new Facebook Subscribe button?

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Facebook has become a household name over the past three or four years due to its increasing number of users. It has become highly competitive in its market by winning over a vast market share from other social networks such as Myspace and Bebo.   However, where users and subscribers are concerned, Twitter has had [...]

Building a ‘Boutique’ business

Mention the word ‘Boutique’ to anyone and it is bound to conjure up the image of a women’s designer clothes shop or a gift shop that sells products that appeal to the ‘up-market’ customer. A shop where they know you by name – know your likes and dislikes and know exactly how to make you [...]

Apprentice or graduate entry?

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Why pick an apprenticeship over going to university? Modern apprenticeships in business are valuable to young people because they are designed by employers within a specific industry or business. The training therefore is directly relevant to the available jobs – a fact which is readily recognised by most employers. It’s a fact that over 90% [...]

Crafting Social Media Strategy

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Crafting a marketing campaign using social media involves many different variables – the whole process can become a little daunting. If you don’t give attention to defining your goals when using social media things can go ‘pear-shaped’ – leading to a significant reduction in fan engagement.   According to Priyanka Dalal, founder of DigiWhirl, a [...]